Ever wondered how many hours of video are uploaded to YouTube every
10 seconds? Or how many billions and billions of hours of cat videos,
how-tos, music videos, beauty tutorials, and unboxings we watch every
month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them below. All statistics and facts are correct at time of writing, we will of course update and add when things change. Enjoy!
YouTube: The Big Big Numbers
- We watch 6 Billion hours of video on YouTube every month
- 1 Billion people across the world use YouTube every month
- YouTube (top Google Video Site) had 153 million unique U.S. viewers in July 2014
- 300 hours of video are uploaded to YouTube every minute
- 1 hour of video is uploaded to YouTube EVERY SECOND!
Location Location Location: YouTube Around the World
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- There are 60 million users in China
- 90 million views from Saudi Arabia are generated every day
- Japan has nearly six million YouTube users, 50% of all Japanese Internet users
Creator Superstars and Viral Video Successes
- 'Music' is the most subscribed to YouTube channel with 87 million subscribers
- EMIMusic's YouTube channel has the most views with 6.3 billion
- Psy's "Gangnam Style" is the most watched YouTube video ever with nearly 2.1 billion views
- As of 3rd September 2014, Pewdiepie is the most subscribed to non-YouTube channel with 30.3 million subscribers
- Shakira’s and Activia’s ‘La La La’ Now Most Shared Video Ad Ever
Who is Watching YouTube?
- More U.S. Based 18-34 Year-olds Watch YouTube Than Cable
- 68% of U.S. Viewers Choose YouTube to Watch Online Video
- More than a third of all YouTube view time is for videos that are 20 minutes long
Money Money Money
- More than a 1 million creators from over 30 countries are earning money from their YouTube videos
- 75% of YouTube in-stream ads are now skippable
- Advertisers were estimated to have spent $5.60 billion on YouTube in 2013
- YouTube videos influence the purchasing decisions of 53% of all consumers in the U.S
- Major brands only generate 3% of the 14.9 billion beauty-related video views on YouTube.
Mobile and Second Screen
- 50% of YouTube's views come from mobile devices
- 27% of US viewers access YouTube on their smartphones
- 42% of YouTube viewing on mobile is via Android devices
Nuts, Bolts and Miscellany
- Content ID scans over 400 years worth of video every day
- ContentID scans 146,000 hours worth of video every minute
- More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
- 80% of YouTube viewers who choose to read closed captions are not hard of hearing
- YouTube started life as a dating site called 'Tune In, Hook Up'
- 700 tweets per minute contain a YouTube link
- 97% of U.S. charities and nonprofits in the U.S. are active on YouTube.
0 Comments